Logo and brand identity for an auto service in Dubai
VROOM is a premium car service.
My job was to create logo, outdoor sign, press wall, social media images and brand guidelines.
My Role
Graphic Designer
I proposed 4 logo concepts based on my visual and client research.
The client's focus group chose Concept 1.
Development
Custom made font with dynamic silhouette. I kept key associations in the letter shapes:
Kinetics, mechanisms, flow
The outdoor sign was client's main priority and became the first branded item.
A graphic design project is a great opportunity to shift focus from product UI/UX and dive into creative process of form and content.
The VROOM project became that valuable experience where creative thoughts smoothly transformed into a final solution.
Press Wall
For upcoming event, client wanted a background in the style of 'Dad's garage'. I was fully onboard with that.
Gazprom Bonus
Gazprom Bonus
Gazprom Bonus
Kommo
ThePersonal Gallery
