Native app design for iOS and Android
Native mobile app provides smoother UX for Gazprom Bonus subscribers.
We adapted web functionality for the mobile app and enhanced it with native experience.
My Role
Senior UI/UX Designer
Gazprom Bonus is a subscription offering valuable deals on popular services.
The base set of services can be expanded by purchasing additional options in catalogue.
Before:
PWA app version with web functionality
After:
Native app for iOS and Android
Native app will make UX more pleasant and expand possible business interactions.
Research
Quantitative research showed interest in native app functionality (gestures, performance, access to offline features, etc.) compared to PWA.
Team adapted all main web screens to iOS and Android guidelines.
After having big picture of native app, we've made UX research to support our decisions.
Challenges
Adjusting Android Dynamic color scheme so that the UI aligns with brand guidelines.
Differences in OS navigation structure
Product team metrics expectation: increased LT, retention, and service utilization. Results are coming soon...
Embracing Human Interface and Material Design guidelines.
Do not trust Google's default color generation.
Differences in capabilities between PWA and native apps.
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